Phase One acquire Expression Media

May 25, 2010

Well Microsoft’s dalliance with DAM didn’t last too long. They announced their ending of support for Expression Media, the application they renamed after snapping up the originating company iView, a little while back. And its apparent demise sent loyal users scrabbling to find alternatives.

iView had been one of the earliest digital asset management programmes to become a firm favourite with photographers, and many continued with it once MS had snapped it up, despite the development of applications like Lightroom that had some of the same capabilities built in.

But now Phase One have acquired EM and it seems set for a new lease of life…

‘We’re excited about taking ownership of Expression Media,” says Henrik O. Håkonsson, president and CEO of Phase One. ‘We have worked with Microsoft for several years, during which many of our customers have chosen Expression Media for their digital asset management needs. We are now planning product developments to help meet the growing needs of current and future customers. As an immediate benefit to existing Expression Media customers who may not yet have tried it, we are offering a free copy of Capture One to help enhance their photographic workflow.’